Al Badia had never diluted its vision of focusing its product range for the local market. With the domestic market in mind, Al Badia has over the time painstakingly built a well-knit network of hypermarkets and supermarkets that stock Al Badia products. Prominent among the retailers in the region are Carrefour, Lulu (Emke Group) hypermarkets, Al Meera and all major retailers in Qatar.
Al Badia will be starting soon the focused advertising strategy that involved the radio, television and print media.
Al Badia has come to be identified as a “preferred brand” for all the products in the category by the local community – a fact that also highlights the company’s commitment to upholding the quality of its products.
Al Badia has also been a strong supplier to the entire HORECA sector in the region, and today, the brand enjoys commendable space in all sectors.